Super Group-owned brand Betway has become the premium partner of VfB Stuttgart, signing a three-year deal.
As part of the deal VfB Stuttgart’s home stadium the Mercedes-Benz Arena will feature Betway’s branding on LED screens and on cam carpets.
The partnership will also allow Betway to gain activation rights as part of the agreement between the two.
Anthony Werkman, Betway CEO, said: “VfB Stuttgart are one of Germany’s most successful football clubs and we’re very proud to become their premium partner on an initial three-year deal.
“This agreement reflects our ambitions as a brand, as the Bundesliga is recognised around the world as one of the biggest football leagues. We’re delighted to have further association with it for Betway, a brand that is synonymous with the highest-profile sports and teams around the globe.
“Stuttgart finished in the top half of the Bundesliga last season and we’re looking forward to working with the club as they strive for further success in Germany’s top flight.”
Thomas Hitzlsperger, VFB Chairman of the Board of Management, added: “Our partnership has proven successful for both sides, even in a challenging time for soccer.
“We are therefore very pleased that Betway is expanding its commitment to VfB and look forward to a long-term collaboration.”