Operator MansionBet has extended its partnership with English Championship football club Bristol City.
The brand will continue to act as the club’s principal partner and shirt sponsor for the upcoming season.
The two started their partnership last year, while MansionBet launched two years prior in 2018, under the umbrella of the Mansion Group.
Since then, the company has maintained a strong relationship with clubs and the footballing community in general.
Earlier in April, the operator announced it will join a social media blackout, to support the sport’s aim to remove racial abuse; more recently it was involved in a prank of TalkSport host Jason Cundy.
MansionBet has previously sponsored Tottenham Hotspur, Crystal Palace and Bournemouth, while also becoming the official betting partners of Manchester City and Newcastle United.
In keeping with the concern over football and betting sponsor deals, Bristol City has said it “is dedicated to promoting responsible gambling and The MansionBet logo will not appear on youth kits.”
Head of Integrated Marketing at Mansion, Dana Bocker, said: “It’s been an eventful first season with Bristol City and I’m delighted we are continuing our partnership with the club, and support of the English Championship.
“We’re looking forward to getting back into the stadium for the 2021/22 season and connecting with fans on a more personal level, showing our support for both the club and its loyal supporters through a number of exciting initiatives.”
Bristol Sport Group Head of Commercial, Justine Kebby, added: “We are delighted to confirm our partnership with MansionBet for a second season. We’re excited with their continued support, working with our Bristol City fan base and the Bristol Sport group.
“With nearly two decades of industry experience and a long tradition of sport sponsorship, MansionBet bring a huge amount of expertise and creativity to this partnership.