Sports betting operator Rivalo has penned a content supply deal with Spanish iGaming provider MGA Games to spearhead its entry into Colombia’s online casino market.
Under its recently inked partnership, Rivalo, which has already been authorized to provide online sports betting services to Colombian customers, will now be offering casino games as well.
The gambling operator has gained access to MGA Games’ entire portfolio of games to offer these to its Colombian players. Headquartered in Spain, MGA Games says that it has already secured “a long-lasting operating presence” in the Latin American region, which has become an extremely attractive destination for major industry operators and content suppliers in recent years.
Rivalo’s customers in Colombia can now play MGA Games titles such as slot hits Lucky Dragon and Wild Africa as well as video bingo games such as Circus Bingo, Magician, Mariachis, Zeus, and Sea, among others.
Rivalo is a German sports betting brand that was established more than 10 years ago and has been making waves in the global online gambling field for the past of decade. The operator entered the Colombian online sports betting market in 2018.
As part of the regulation of the Colombian online gambling market, the local regulator, Coljuegos, issued the first license for the provision of services in a regulated environment in 2016. The agency has granted more than 15 licenses to interested companies since then, and Rivalo is one of the holders of such licenses.
Aside from Colombia, Rivalo has also cemented its presence in multiple other LatAm jurisdictions, including Mexico, Argentina, Chile, Peru, and Brazil.
A Significant Milestone
Commenting on their entry into Colombia’s online casino space, Álvaro José Mosquera, country manager for the bookmaker for Colombia, said that the start of their casino offering in the local market marks an important milestone in “the development and positioning of the Rivalo brand as a premium betting house in Colombia.”
The official went on that they are well aware players want the best and that is why their growth strategy in Colombia involved launching their casino offering only after “achieving important adoption and penetration goals from our sports betting operation.”
Mr. Mosquera also noted that the roll out of casino games in Colombia would go hand in hand with an integral communication strategy, which soon all Colombian players will be able to see.
MGA Games CEO José Antonio Giacomelli commented that the Colombian market was an important target for them since its regulation in 2016 and that when it comes to localized online casino content for global gambling operators, they are now regarded in Colombia “as a major specialized company.”
Of their partnership with Rivalo, Mr. Giacomelli said that the fact that the betting operator picked their offering to set foot in the Colombian casino games industry is a complete honor and that they anticipate a “very promising collaboration” that will bring them “one step further in our company strategy.”